In 2025, Estepona is marking a significant business surge, with a new enterprise launching every 1.5 days. This trend highlights the town as an attractive destination for entrepreneurs and investors. Estepona Council’s recent data reveals that over 200 new business licenses were issued this year, reflecting a 10% increase compared to 2024.
Thriving Local Economy
The rise in new businesses underscores Estepona’s robust local economy. As of September 2025, there are 6,838 self-employed individuals in the area, which represents a 4% year-on-year increase. Notably, this figure marks a remarkable 45% increase since 2011.
Record Low Unemployment Rate
- Estepona boasts the lowest unemployment rate in Andalusia.
- Employment figures in October 2025 are the best recorded since 2008.
Supporting Initiatives for Entrepreneurs
According to Cristina Cintrano, the Councillor for Commerce, the municipality’s initiatives have fostered a thriving business environment. She noted that the increasing numbers reflect the strength and diversity of Estepona’s economy. Pro-business measures have streamlined the process of starting a business significantly.
- No opening fees for low-impact activities.
- 75% discount on license costs for vulnerable groups.
- Fully digital application process via an online municipal platform.
- Single online entry for appointments with all departments.
Investment Hotspot in 2025
Several factors contribute to Estepona’s growing reputation as a business hub. Located between Marbella and Gibraltar on the western Costa del Sol, Estepona combines traditional Andalusian charm with modern infrastructure improvements.
Key features enhancing its appeal include:
- The ongoing “Garden of the Costa del Sol” beautification project.
- Pristine beaches and favorable year-round weather.
- A rising property market boosted by new luxury developments.
The Golden Triangle Effect
The area known as the “Golden Triangle,” which includes Marbella, Benahavis, and Estepona, continues to attract investors due to its increasing property values. With the local council stabilizing financially, Estepona’s future as a burgeoning center for business and investment seems promising.
