Starbucks faced significant backlash following the overwhelming demand for its new bear-shaped iced coffee glasses, known as Bearista cups. This merchandise was released on November 6 across the United States, causing disappointment among many fans who were unable to purchase one.
Starbucks Apologizes for Bearista Cup Shortage
In response to the outrage, Starbucks issued a public apology. The company acknowledged the unexpected level of excitement surrounding the Bearista cups. “The excitement for our merchandise exceeded even our biggest expectations,” a Starbucks spokesperson shared in a statement on the same day.
Limited Availability and Customer Disappointment
Despite the chain shipping more Bearista cups than other holiday merchandise items, stocks depleted rapidly. Starbucks acknowledged the disappointment felt by its customers, stating, “We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
Details on the Bearista Cups
- Size: 20 ounces
- Features: Comes with a green-and-white reusable straw matched to the bear’s green beanie
- Release Date: November 6
While Starbucks did not disclose the initial production numbers or plans for a restock of the Bearista cups, they hinted at more exciting merchandise arriving later this holiday season.
