MANMADE has launched a unique partnership with the popular animation series, Têtes à Claques. This collaboration represents a fusion of two influential aspects of Quebec’s cultural landscape. The initiative highlights the company’s commitment to celebrating Quebec’s rich culture with a sense of humor.
Innovative Collaboration with Têtes à Claques
The partnership kicks off with a humorous 90-second video featuring a phone conversation between characters Raoul and Johnny Boy. In this playful exchange, a pair of boxers transforms into a symbol of an outrageous experience, embodying the whimsical spirit of both brands.
Emphasizing Quebec’s Distinct Culture
Anthony Ciavirella, co-founder of MANMADE, expressed his enthusiasm: “Quebec has a strong, distinctive, and vibrant culture. Working with Têtes à Claques was both a dream and a natural fit. It’s a way to celebrate what unites us with humor and authenticity.”
Previous Campaigns and Achievements
Prior to this, during the 60th Super Bowl, MANMADE launched the “OUI PAPA” campaign. This initiative humorously referenced the iconic advertising tropes of Quebec from the 1980s, showcasing the brand’s ability to resonate with cultural memory.
Over the years, MANMADE has produced more than 2,000 videos, establishing itself as a significant player in the animation sector.
Opening of the First Physical Store
In addition to its creative ventures, MANMADE recently opened its first retail location. After successfully serving over 1.5 million customers through online channels, the four co-founders believed it was essential to deepen their relationship with their clientele.
- Location designed as a blend of showroom and welcoming space
- Redesigned fitting rooms for improved customer experience
- Continuous availability of collections
- Focus on creating a warm, fluid shopping environment
Robert Marzin, co-founder of MANMADE, remarked, “From day one, we have built MANMADE through ongoing conversations with our customers. Opening our first store is a natural progression in that dialogue, allowing us to understand better how our products fit into their lives.”
This partnership with Têtes à Claques and the opening of a physical store signify MOMNADE’s commitment to innovation while remaining rooted in the vibrant cultural context of Quebec.
