As the holiday season approaches, luxury brands are elevating the concept of advent calendars to extravagant heights. Gone are the days of cheap chocolate-filled calendars; today, some advent calendars boast jaw-dropping prices and exclusive contents.
8 Extravagantly Priced Advent Calendars of 2025
This year, numerous companies have introduced luxurious advent calendars to cater to a variety of consumer tastes and budgets. Philippe Richard Bertrand, a commercialization expert, states that the market now offers calendars ranging from modestly priced options to those valued at several million dollars.
Here are eight of the most lavishly priced advent calendars available this year:
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Les 12 jours de Noël by Lark and Berry
Price: CAD 210,000
Contents: A curated selection of 12 exquisite jewelry pieces, including earrings, necklaces, and bracelets, all crafted in gold and platinum and adorned with synthetic diamonds and gemstones.
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La Malle des Rêves by Dior
Price: CAD 11,000
Contents: A couture vanity-inspired calendar featuring six 100ml perfumes, along with accessories and decorative items for the holiday season.
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Very Old & Rare Whisky Advent Calendar
Price: CAD 26,000
Contents: This calendar includes 25 unique 30ml bottles of whisky, each presented in individually crafted cabinets.
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Missoma Advent Calendar
Price: CAD 3,060
Contents: An exclusive collection featuring five pieces of 14-carat gold jewelry, plus a $200 gift card.
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Tiffany & Co. Advent Calendar
Price: CAD 2,100
Contents: 24 “Tiffany Blue Box” gifts, which include various jewelry items adorned with designs by artist Andy Warhol.
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Bozal Advent Calendar
Price: CAD 1,400
Contents: A delightful assortment of mezcal presented in hand-crafted wooden containers.
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Hanky Panky Advent Calendar
Price: CAD 920
Contents: A fun collection of 25 unique “string” underwear pieces.
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Les 12 jours de Bader
Price: CAD 915
Contents: A selection of 12 best-selling skincare products, including cleansers and serums.
These high-end calendars reflect a trend where brands use creative marketing strategies to attract customers, turning a traditional concept into a luxurious experience. Major retailers are keen to stock these items, as they draw consumers back into brick-and-mortar stores, further fueling the market’s growth.
