Sarah Jessica Parker, widely recognized as a talented actress and entrepreneur, has embarked on a new venture in winemaking with her brand, Invivo X, SJP. This partnership has evolved over nearly seven years, resulting in a successful range of wines, including an award-winning Sauvignon Blanc, Pinot Noir, and a French rosé. Parker’s deep involvement in this project illustrates her commitment to quality and authenticity.
Sarah Jessica Parker’s Winemaking Journey
Parker’s role in Invivo extends far beyond a typical celebrity endorsement. “I’m 100 percent involved and it’s a lot of work, which is wonderful,” she stated in a recent interview. Her hands-on approach includes participating in blending sessions, designing labels, and engaging with distributors. This level of involvement allows her to advocate effectively for the product.
Collaboration with Industry Experts
- Tim Lightbourne: The brand’s marketer.
- Rob Cameron: The winemaker behind Invivo X, SJP.
Parker values working alongside professionals who excel in their fields. “I want to be working with people who are the best at what they do,” she mentioned when discussing her partnerships. This ethos contributes to the brand’s integrity and appeal.
New Retail Opportunities
Invivo X, SJP wines are poised to expand in the retail market. The brand secured its placement at Publix stores across Florida, marking a significant milestone. This achievement follows a three-year effort to engage with the iconic retailer. According to Lightbourne, building this relationship involved demonstrating the brand’s quality and accolades.
Unique Wine Offerings
- Sauvignon Blanc: Award-winning wine from New Zealand.
- Pinot Noir: Another New Zealand offering.
- French Rosé: Now available in multiple retail locations.
Additionally, the wines are available at Total Wine, H-E-B, Ralphs Grocery, and Wine.com, making them more accessible to consumers.
Philosophy Behind the Brand
The philosophy of Invivo X, SJP emphasizes that wine should be enjoyable and accessible. As Parker noted, there are “just no rules” when it comes to wine pairings. This mantra encourages consumers to experiment and enjoy wine in ways that feel right to them.
Label Design and Brand Identity
Design also plays a crucial role in the brand’s identity. Parker expressed the challenge of standing out among millions of wine labels. The team opted for a simple yet eye-catching design to capture consumer attention.
Future Plans for Invivo
Looking ahead, the Invivo team is developing new offerings, which are anticipated to continue receiving accolades. The brand has achieved impressive scores from Wine Spectator, emphasizing the quality of its products. Parker and her team remain excited about what lies ahead, hinting at new releases in the future.
Conclusion
Sarah Jessica Parker’s journey as a passionate winemaker embodies her commitment to quality, education, and enjoyment in the wine industry. With a focus on collaboration and a unique approach to wine, Invivo X, SJP is poised for continued success.
