The highly anticipated Netflix House is gearing up to offer an immersive experience for fans of popular Netflix shows. Slated to open on November 12, 2025, the attraction will debut in King of Prussia, Pennsylvania, a suburb of Philadelphia. Following this, a second location will launch on December 11, 2025, in Dallas, Texas, at Galleria Dallas.
What to Expect at Netflix House
Netflix House is designed as an “immersive experience” where visitors can engage with beloved series like “Wednesday” and “Stranger Things.” The venue combines elements of a theme park and an arcade, featuring:
- Replica sets from various Netflix shows
- A full-service restaurant named Netflix Bites
- A merchandise store stocked with themed products
- Major attractions, each available for a fee
Guests will be able to enjoy nine-hole mini-golf, virtual reality experiences, and an escape room. Notably, the park will also host carnival-style games and an interactive mystery for fans to solve.
The Chief Marketing Vision
Marian Lee, Chief Marketing Officer at Netflix, stated that the concept of Netflix House is a culmination of years of ideas. The company previously explored “fan activations” to engage audiences before shows premiered. Successful events, such as a “Stranger Things” drive-in experience during the pandemic, served as inspiration for this large-scale project.
Inside the King of Prussia Location
The King of Prussia venue spans over 100,000 square feet, taking over a former Lord & Taylor department store. Upon entering, visitors are greeted by vibrant murals depicting various Netflix shows, including a standout feature: a giant hand from “Wednesday.”
Key attractions on the ground floor include:
- “Wednesday: Eve of the Outcasts”: A mix of carnival games and mysteries
- “One Piece: Quest for the Devil Fruit”: A multistage escape room adventure
Upstairs, guests can explore a large store with merchandise such as “Bridgerton” coloring books, themed ramen from “KPop Demon Hunters,” and NFL-themed gear. The dining venue, Netflix Bites, offers dishes inspired by popular shows, including “Selling Caesar” salad.
How to Visit Netflix House
Netflix House opens from 10 a.m. to 10 p.m. from Monday to Thursday, extending to midnight on Fridays and Saturdays. Sundays will operate from 10 a.m. to 8 p.m. General entry is free, allowing guests to explore the venue and take photos without paying. However, attractions carry individual fees:
| Attraction | Price |
|---|---|
| “Wednesday” Experience | $39 |
| “One Piece” Escape Room | $39 |
| Virtual Reality Game | $25 |
| Mini-Golf | $15 |
Family-Friendly Environment
Netflix House aims to provide a family-friendly atmosphere. While many attractions feature themes from children’s shows, parents are advised to consider the content. Some experiences may include elements that could be intense for younger audiences, like the VR experience based on “Squid Game.”
Future Prospects for Netflix House
Looking ahead, Netflix plans to expand Netflix House locations to major cities across the U.S. After the openings in Pennsylvania and Texas, a venue in Las Vegas is expected to debut in 2027. Marian Lee emphasized that the space will adapt as Netflix releases new titles, ensuring a fresh experience for visitors.
With its innovative mix of entertainment and engagement, Netflix House is poised to transform the way fans interact with their favorite shows in a real-world setting.
