The prestigious hotel Principi di Piemonte in Turin is renowned for its luxurious Presidential Suite, priced at €4,000 per night. This suite, named after Maria José, the last queen of Italy, spans 135 square meters. It features a bedroom, a spacious living area with a private bar, two marble bathrooms, and a wellness area equipped with a stationary bike and a hot tub.
Hospitality Costs in Tennis
Tennis players, compared to athletes in other sports, shoulder significant financial responsibilities. Unlike football players who may have guaranteed contracts, tennis players must invest wisely in their careers. They face expenses for training, travel, and equipment maintenance, which can lead to annual costs of around €1 million for top players.
Accommodation for Players
During major tournaments, the hosting organization provides accommodation for players. In ATP competitions, players usually receive one room in Challenger events and are entitled to two rooms in larger tournaments and Grand Slams. At the ATP Finals in Turin, most competitors, including prominent player Carlos Alcaraz, are housed at the Principi di Piemonte. The tournament typically covers accommodation for two rooms per player, but additional expenses are the player’s responsibility.
The Financial Impact of the ATP Finals
The ATP Finals carry significant economic implications. The total projected expenses for the tournament are nearly €60 million. This includes approximately $15.5 million in prize money, with the unbeaten champion receiving a record $5,071,000, as well as fees for the ATP itself, which totals about $17.5 million. Along with other operational costs, this investment yields substantial returns.
- Economic impact in 2024: €504 million
- Generated jobs: 3,431
- Value added to GDP: €243 million
According to a report from the Boston Consulting Group, these figures underscore the importance of the ATP Finals for Italy, illustrating how major sporting events can benefit local economies.
The Commercial Aspect of Tennis
Top players, like Jannik Sinner, are akin to businesses that generate significant revenue through ticket sales, sponsorships, and endorsements. In 2025 alone, Sinner has amassed $14 million in prize money, complemented by additional earnings from exhibitions and endorsements. However, these figures reflect gross income; players must cover substantial costs related to their support teams and operational expenses.
Ultimately, while the high costs of luxury accommodations may seem extravagant, they are part of the broader financial ecosystem of professional tennis, where athletes actively manage their careers and finances.
