JuJu Watkins, a standout basketball player from the University of Southern California (USC), has made headlines as the first college athlete to invest in a women’s professional sports team. She joined the Boston Legacy Football Club (Boston Legacy FC) in the National Women’s Soccer League (NWSL), marking a historic move in women’s sports.
Historic Investment in Women’s Sports
Watkins’ investment in the Boston Legacy FC aligns with the growing trend of female empowerment in athletics. She becomes part of a notable group of investors, which includes:
- Olympic gold medalist Aly Raisman
- Actress Elizabeth Banks
- Celtics General Manager Brad Stevens
- WNBA player Aliyah Boston
- Chicago Bears quarterback Caleb Williams
The Boston Legacy FC was awarded an NWSL franchise in 2023. It will start competing in 2026, with its inaugural match scheduled for March 14, 2026.
Empowering Women in Sports
Watkins expressed her pride in being part of a movement aimed at empowering women in sports. “Boston Legacy FC is creating a space for women to achieve, lead, and inspire others at the highest level,” she stated. This investment reflects her commitment to advancing women’s athletics and creating opportunities for future generations.
Jennifer Epstein, controlling owner of Boston Legacy FC, highlighted the significance of Watkins’ investment. She mentioned, “JuJu’s investment marks a groundbreaking moment for women’s sports and the power of NIL.” This comment underlines how student-athletes like Watkins are not only building personal brands but also influencing the trajectory of the sports industry.
Prior Endeavors in Women’s Sports
This isn’t Watkins’ first interaction with women’s sports investments. Previously, she participated in a $28 million Series A funding round for the 3-on-3 women’s basketball league, Unrivaled. This commitment showcases her dedication to growing the sport and her excitement about future contributions, stating that she hopes to play in the league someday.
As a trailblazer in college athletics, JuJu Watkins is shaping the future of women’s professional sports. Her involvement with Boston Legacy FC heralds a new era of visibility and investment in women’s sports.
