MultiChoice has been a significant force in Zambia’s media landscape for 30 years. The company marked its three-decade anniversary recently, highlighting its contributions to local culture, technology, and the economy. Established in Lusaka in 1995, MultiChoice has transformed Zambia’s entertainment sector, leading the way in technological advancements.
Technological Evolution in Zambia’s Entertainment
The arrival of MultiChoice introduced satellite broadcasting to Zambian audiences. Over the years, the company has consistently innovated ways for viewers to access entertainment. Key advancements include:
- Introduction of affordable access through GOtv.
- Launch of DStv/GOtv Stream and Showmax for online viewing.
- Development of mobile applications for access anytime, anywhere.
Leah Kooma, Managing Director of MultiChoice Zambia, commented on their role in this transformation. She stated: “We have redefined how entertainment is shared and experienced in Zambia.”
Social Impact and Knowledge Empowerment
MultiChoice focuses on empowering knowledge through digital connectivity. This approach provides Zambians with access to various global content, from news and sports to educational documentaries. This outreach encourages lifelong learning and supports Zambia’s integration into the global knowledge economy.
Moreover, the company elevates local voices through homegrown productions, thereby nurturing a collective national identity. Zambian culture is showcased prominently in the region, promoting national pride and creativity.
Supporting the Creative Economy
Zambia’s creative sector thrives on homegrown productions. MultiChoice plays a vital role in this growth, generating thousands of jobs across various industries, including:
- Television and film production
- Advertising
- Events and hospitality
- Technology
Central to this development is the MultiChoice Talent Factory (MTF), headquartered in Lusaka. This academy offers graduate programs, masterclasses, and mentorships, equipping young creatives with essential skills.
Platforms like Zambezi Magic now showcase popular local shows, enhancing the country’s entertainment landscape. MultiChoice’s investment in the industry has led to increasing quality and recognition of Zambian talent. Notably, MTF alumnus Cosmas Nga’ndwe recently received an Africa Magic Viewers’ Choice Award for Best Indigenous Language Film.
Employee Development and Community Engagement
MultiChoice’s dedication extends to its employees. The company promotes from within, enabling team members to advance into leadership roles through ongoing training. Additionally, wellness programs help cultivate employee engagement and brand loyalty.
Leah Kooma emphasized the importance of passionate employees, stating, “Their dedication strengthens our connection to communities across Zambia.” Collaboration with local entities, such as ZNBC, enhances their outreach, bringing Zambian culture to more viewers.
Looking Ahead: A Commitment to the Future
As MultiChoice Zambia celebrates its 30th anniversary, the focus remains on developing local talent and expanding opportunities for Zambians to share their stories. Kooma expressed pride in the company’s contributions, remarking on the rewarding experience of seeing Zambian stories gain recognition across Africa.
MultiChoice’s journey reflects a dedication not only to entertainment but also to shaping Zambia’s national identity through cultural investment and innovation.
