Estepona is rapidly becoming a central hub for new businesses, with an exceptional rate of openings. In 2025, a new business is launching every 1.5 days, indicating the town’s growing appeal to entrepreneurs and investors.
Business Growth in Estepona
According to Estepona Council, more than 200 new business licenses have been issued this year. This marks a 10 percent increase compared to the same timeframe in 2024. The local economy shows robust growth, attracting startups and small enterprises.
- New businesses launching at a rate of one every 1.5 days.
- Over 200 licenses issued in 2025.
- 10 percent increase from 2024 figures.
Record Employment Figures
Estepona’s business boom is reflected in its employment statistics. As of September 2025, the town registered 6,838 self-employed workers. This represents a 4 percent year-on-year increase and a remarkable 45 percent rise since 2011.
In addition, Estepona has achieved the lowest unemployment rate in Andalusia, reaching its best figures since 2008 in October 2025. Cristina Cintrano, Councillor for Commerce, emphasized the significance of these numbers, stating, “The figures highlight Estepona’s economic vitality and diversity.”
Supportive Government Initiatives
The local government has implemented several pro-business initiatives that simplify the process of starting a business in Estepona:
- No opening fees for low-impact activities.
- 75 percent discount on license costs for vulnerable groups.
- Fully digital application process through the municipal platform.
- Streamlined appointments via a single online platform.
These reforms have significantly reduced red tape, making Estepona one of the quickest locations in Spain for launching new ventures.
A Prime Location for Investors
Estepona’s geographical position on the western Costa del Sol, nestled between Marbella and Gibraltar, enhances its attractiveness. With traditional Andalusian charm and modern infrastructure, the town is well-positioned for growth.
Key factors shaping Estepona as an ideal investment location include:
- The “Garden of the Costa del Sol” beautification project.
- High-quality beaches and pleasant year-round weather.
- A vibrant tourism sector supporting boutique hotels and lifestyle businesses.
The area’s appeal is further amplified by the “Golden Triangle” effect, encompassing Marbella, Benahavis, and Estepona. This region’s emerging property market and luxury developments continue to attract significant investment.
As the local council strengthens its financial footing, Estepona’s future as a flourishing hub for businesses appears promising.
