Advertising legend Piyush Pandey passed away on Friday at the age of 70 after battling an infection. Known for his work on iconic campaigns for brands such as Fevicol and Cadbury, Pandey’s impact on the advertising industry is immeasurable. His last rites will take place at 11 am at Shivaji Park in Mumbai.
Piyush Pandey: A Luminary in Advertising
With nearly four decades in advertising, Pandey served as the Chief Creative Officer Worldwide and Executive Chairman of Ogilvy India. He began his career at Ogilvy in 1982, crafting his first ad for Sunlight Detergent. It wasn’t long before he transitioned to the creative department, where he produced memorable campaigns for Fevicol, Cadbury, and Asian Paints.
Achievements and Awards
- During his leadership, Ogilvy India was ranked the top agency for 12 consecutive years in The Economic Times’ Agency Reckoner.
- Pandey received numerous accolades, including the Padma Shri award in 2016.
Creative Ventures Beyond Advertising
Pandey’s talents extended beyond advertising. He made his acting debut in the 2013 film “Madras Cafe,” starring John Abraham. Additionally, he was involved in the Magic Pencil Project video series for ICICI Bank and co-wrote the screenplay for the film “Bhopal Express.” Notably, he was also the lyricist for “Mile Sur Mera Tumhara,” a song celebrating national integration.
Tributes from Across Sectors
Following his passing, tributes flowed in from various sectors, including business and politics. Union Finance Minister Nirmala Sitharaman remarked on X, stating, “He transformed communication by bringing everyday idioms, earthy humor, and genuine warmth into it.” Sitharaman expressed her heartfelt condolences to Pandey’s family, acknowledging his enduring legacy in the industry.
Kotak Mahindra Bank Founder Uday Kotak reflected on Pandey’s profound contributions, citing a 2003 campaign that depicted banking as “common sense.” He emphasized Pandey’s creative genius and humility, highlighting his ability to blend creativity with Indian culture.
Author and columnist Suhel Seth called Pandey a dear friend and a patriot, stating, “India has lost not just a great advertising mind but a fine gentleman.” He poignantly noted that the heavens would now “dance to Mile Sur Mera Tumhara,” celebrating Pandey’s legacy and influence.
