Demi Lovato has embraced her pickle phase with a vibrant collaboration with Jimmy John’s. This partnership marks the return of the famed Picklewich, a sandwich that captured the attention of fans nationwide last year. Known for her bold personality and love for pickles, Lovato is an ideal figure for this unique marketing campaign.
Demi Lovato and Jimmy John’s Join Forces
The pop star is featured in a new digital promotion highlighting the revival of pickle season. This initiative gives a nod to Lovato’s past pop culture moments while celebrating the beloved sandwich, which substitutes traditional bread with two crunchy pickles. Lovato, a fan of all things pickled and notably the owner of a dog named “Pickles,” brings a playful energy to the campaign.
New Picklewich Lineup
The return of Jimmy John’s Picklewich is not only a comeback but also an expansion. Now, this sandwich comes in six different varieties:
- Vito
- Turkey
- Ham
- Roast Beef
- Tuna
- Veggie
Each option promises the same delicious crunch that excited fans during its original release.
Exciting New Offerings
Jimmy John’s aims to enhance the pickle experience with several innovative products. This includes:
- Pickle Ranch: A creamy dipping sauce that adds a zesty flavor.
- Pickle Jimmy Chips: Crunchy chips that complement any sandwich.
- Triple Pickle Meal: Combines a Picklewich, chips, and Pickle Ranch into one enticing combo.
Kate Carpenter, Vice President of Marketing at Jimmy John’s, stated that the brand is excited to offer customers an even greater pickle experience this year.
Early Access for Fans
In anticipation of the excitement, Jimmy John’s is introducing a special Pickle Freak Weekend. JJ Rewards members will receive exclusive early access from October 24 to 26, allowing them to try the new pickle lineup ahead of the nationwide launch on October 27.
Fans who are not yet members can sign up online or through the Jimmy John’s app to take part in this limited-time offer.
Demi Lovato’s Evolution
For Lovato, this campaign is an extension of her dynamic identity. The playful nature of the marketing spot showcases her charisma and humor while highlighting her culinary enthusiasm. It portrays how Lovato continues to evolve as an artist who stays true to her passions.
Availability
The revamped Picklewich and the new items will be available starting October 27 at participating Jimmy John’s locations. Customers can order in-store, online, or via the Jimmy John’s app, but due to high demand, supplies are expected to sell out quickly.
With Demi Lovato spearheading this exciting revival, Jimmy John’s is poised to capture the hearts of pickle enthusiasts once more, affirming their commitment to bold and innovative food experiences.
