FIFA aims to transform the 2026 World Cup into a historic spectacle, but recent ticketing revelations have raised concerns among fans. The tournament is set to take place in the United States, Mexico, and Canada, showcasing matches on this monumental stage.
The Ticketing Controversy
As details emerge about the ticketing process for the 2026 World Cup, many are highlighting extreme price increases. For instance, ticket prices have escalated markedly compared to the previous 2022 World Cup in Qatar. Tickets that were available for a low-cost option starting at $11 in Qatar now start at $60 for similar seats, marking a staggering 545% increase.
Rising Costs
- The lowest price for first round match tickets in Qatar was $11.
- In 2026, the price begins at $60, targeting budget fans.
- The cheapest group stage tickets previously priced at $200 in Qatar will now cost even more in North America.
Variable Pricing Model
FIFA is introducing a “variable pricing” model, akin to surge pricing in ride-sharing apps. This means ticket prices will fluctuate based on demand. Tickets that fans desire could be priced out of reach, with some seats for popular matches, like those featuring the U.S. Men’s National Team, listed at $2,700 and higher.
New Ticketing Concepts
- FIFA is launching “Right to Buy” (RTB) vouchers.
- RTB vouchers will allow fans to buy guaranteed tickets at a later date.
- Prices for these vouchers begin at $549 for certain matches.
Fans purchasing RTB vouchers do not directly receive tickets. Instead, they will later need to pay additional amounts for ticket access, which could skyrocket. For example, a ticket for a quarter-final game could end up costing around $4,000, dependent on demand.
Impacts on Fans
This new model raises significant barriers for average families hoping to attend the World Cup. With add-on fees and the potential for resale costs, budgeting for a family trip can quickly exceed affordability. For a family of four buying the cheapest options, estimates could start at around $1,288.
As criticism mounts, the excitement surrounding the World Cup is dampened by concerns over accessibility. The enthusiasm that typically accompanies this global event is overshadowed by frustrations related to the ticketing structure.
