Experts Urge Redesign of Women’s Trainers Beyond ‘Shrink It and Pink It’

Experts in sports footwear design are advocating for a significant change in how women’s running shoes are created. The prevailing “shrink it and pink it” approach does not adequately meet women’s unique needs. Instead of merely adjusting the size and color of men’s shoes, manufacturers should focus on research that prioritizes women’s anatomical and biomechanical considerations.
Concerns Over Current Footwear Design
In the past fifty years, brands have invested heavily in developing trainers aimed at preventing injuries, maximizing comfort, and improving performance. However, most of this research has predominantly focused on male subjects. Consequently, women’s running shoes often reflect a mold based on male foot anatomy.
A recent study published in an open access journal underscores this oversight. Researchers from Simon Fraser University in Canada conducted interviews with 21 women in Vancouver to understand their experiences with sports footwear. The participants varied in age, running experience, and weekly running mileage, reflecting a diverse range of women’s running needs.
Study Insights and Key Findings
- Participants included recreational runners averaging 19 miles per week and competitive runners averaging 28 miles per week.
- Nine women in the study were pregnant or had recently given birth.
- The age range of participants was 20 to 70 years.
- Most women emphasized comfort, injury prevention, and performance as crucial factors in selecting running shoes.
Many respondents expressed the need for a wider toe box, a narrower heel, and increased cushioning. Competitive runners specifically sought shoes with performance-enhancing features, such as carbon plates, provided that comfort remained uncompromised.
Emphasizing Gender-Specific Needs
Participants also raised the importance of sourcing shoes from reputable brands. They felt that footwear designs should cater to various contexts, whether for racing, training, or recovery from injuries. Mothers highlighted a need for larger sizes and additional support during and after pregnancy. Moreover, as women age, added cushioning and support were found to be crucial for competitive runners.
The researchers concluded that current running shoe designs do not proactively address women’s needs. Participants recounted experiences of trial-and-error when selecting footwear. This reflects a significant gap in how women’s feet are considered in the design process.
Recommendations for the Footwear Industry
The study advocates for a radical redesign of women’s running shoes. Manufacturers should move beyond merely scaling down men’s designs. Instead, they need to develop shoes tailored to the distinct anatomical and social preferences of women.
To adequately support female athletes and casual runners alike, the industry must embrace gender-specific development. This shift is essential to enhance comfort, prevent injuries, and improve overall performance in women’s running footwear.