Tui has introduced its inaugural global loyalty program, the Tui Smiles Rewards Club. This initiative allows customers to earn “Smiles” as rewards and benefits. Initially launched in Finland, it has now expanded to Denmark, Norway, and Sweden. Tui plans to roll out the program in the UK and Ireland later this year.
Tui Smiles Rewards Club: Key Details
The Tui Smiles Rewards Club is inclusive, welcoming all customers, independent of their booking method. A spokesperson emphasized that customers booking through travel agents maintain their relationship with the agent, ensuring that the program does not alter existing dynamics. Customers can register for the Tui Smiles Rewards Club directly and can add their bookings to accumulate rewards.
Rewards and Benefits
Joining the Tui Smiles Rewards Club is free, providing members with access to:
- Members-only rewards
- Exclusive offers
- Partner benefits
- Tui-specific treats
Amber Pine, Tui’s Chief Marketing Officer, highlighted that this loyalty program aims to incentivize customers to engage more with Tui. She noted the importance of these rewards in fostering long-term relationships with customers, enhancing their overall travel experience.
Support for Travel Agents
The loyalty program also benefits travel retail stores and franchise partners. It empowers frontline teams with exciting narratives to offer customers. Tui views the program as a way to assure clients that choosing Tui is more than just a holiday booking; it’s about building a rewarding travel relationship.
Executives’ Insights
Speaking on the program, Tui’s group chief executive Sebastian Ebel mentioned that it helps keep customers within the Tui ecosystem. He stated that minor incentives, such as providing free coffee on flights to loyal customers, are cost-effective ways to enhance customer satisfaction.
The Tui Smiles Rewards Club stands as a significant step in Tui’s strategic approach, aiming to deliver a personalized, technology-driven experience that holds long-term value for both customers and the business.
