Montreal is experiencing a remarkable start to the tourism season, fueled by the excitement of the NHL playoffs and the Canadian Grand Prix. This weekend, the influx of visitors is evident in bars, hotels, and restaurants, which are reporting significantly increased traffic compared to an ordinary May. Optimism spreads through the tourism industry, as many anticipate a vibrant summer ahead.
The Impact of NHL Playoffs on Local Businesses
Kevin Beaudry, manager of La Cage at the Bell Center, noted a surge in business during playoff nights. He reported increased orders for food and beverages, with a staggering rise in customer turnout of 10% to 20% as the Montreal Canadiens advance in the Stanley Cup. Patrons are arriving earlier and consuming more, especially during critical game moments. This trend is a welcome change for local businesses.
Restaurants and Bars Adapt to Demand
Even establishments that don’t typically broadcast sports events are making adjustments. The bar Furco, located near the Place des Festivals, has set up large screens to cater to customers wanting to watch the playoffs. Rodrigo Riffo, the bar’s manager, explained that this adaptation helps retain patrons who wish to keep up with the games.
Moreover, restaurants are experiencing a boost from takeout orders, as many fans prefer to enjoy games at home. Dominique Tremblay, from the Association Restauration Québec, emphasized that the further the Canadiens progress, the more profit businesses see.
Hotel Bookings on the Rise
Montreal hotels are witnessing a significant increase in bookings, particularly on game nights. Dominique Villeneuve, CEO of the Greater Montreal Hotel Association, confirmed an uptick of 30% to 40% in hotel inquiries related to matches. Tourists from Quebec, Canada, and the U.S. are flocking to the city to experience the vibrant atmosphere at the Bell Center, often extending their stays.
The Canadian Grand Prix Weekend
In addition to hockey excitement, Montreal is set to host the Canadian Grand Prix from Friday to Sunday, a period that remains the busiest for hotels each year. Dominique Villeneuve announced that average occupancy rates are expected to hover around 90%, mirroring previous years. Interestingly, the race’s advancement by three weeks has not deterred motorsport fans, with nearly all tickets sold.
Expectations for a Flourishing Summer
The combination of playoff fervor, major racing events, and a packed calendar of conventions promises a remarkable summer for Montreal’s tourism sector. Manuela Goya, vice-president of destination development at Tourisme Montréal, expressed confidence that the shift in race dates allows for a stronger start to the summer season.
- 400,000 overnight stays from conference attendees are anticipated in June.
- Meeting attendees tend to spend significantly and stay for several days.
- Tourisme Montréal expects an 8% rise in European visitors and a 5% increase in American tourists this summer.
- Average hotel occupancy rates are projected to reach 80%.
Despite rising fuel prices and flight cancellations by major airlines like Air Canada and Air Transat, industry experts remain cautiously optimistic. Goya reassured that long-haul flights from Europe typically maintain stable reservations, with short-term impacts expected to be minor.
This summer, amidst the playoffs, the Grand Prix, and various events through autumn, Montreal’s tourism industry is poised for one of its best seasons in years.
