UFC’s focus is increasingly on Conor McGregor’s anticipated return, a significant event for fans and the promotion alike. McGregor, regarded as the biggest star in UFC history, has not fought since July 2021, when he suffered a severe leg injury. His absence has raised questions about the future of the sport’s pay-per-view model and athlete compensation.
Changes in the UFC Pay-Per-View Model
In 2026, the UFC launched a new broadcast deal with Paramount valued at $7.7 billion. This agreement marks a shift in how fans access numbered events. Subscribers to Paramount+ can now watch these events without additional pay-per-view fees.
- New broadcast deal: $7.7 billion with Paramount
- No extra charge for numbered events with Paramount+ subscription
- Impact on fighters’ earnings, including McGregor
Dana White’s Confidence in McGregor’s Return
Despite the changes, UFC CEO Dana White remains optimistic about McGregor’s comeback. He shared insights during UFC 328’s post-fight press conference, stating there is a new compensation formula based on past pay-per-view successes.
“There’s a formula to it. McGregor’s going to do just fine,” said White. He believes that an average of McGregor’s pay-per-view buys will inform his earnings in light of the new revenue model.
Conor McGregor’s Recent History
McGregor’s last fight, a trilogy match against Dustin Poirier at UFC 264, ended with him suffering a broken leg. Since then, McGregor has been largely inactive, with only one fight booked in the past five years. This matchup was slated for June 2024 against Michael Chandler but fell through due to a toe injury.
White acknowledged that while there is no formal agreement yet, his confidence in McGregor’s return has grown. “I was confident last year, too, but I’m way more confident this year,” he remarked.
Looking Ahead
As the UFC ventures further into its new era with Paramount, the expectations for Conor McGregor’s return remain high. His potential comeback could not only reinvigorate his career but also impact the UFC’s approaching events and its pay-per-view model.
