Apple has agreed to pay $250 million to settle a class-action lawsuit stemming from claims of false advertising related to its AI capabilities. This settlement could allow iPhone users to receive up to $95, depending on individual claims. The lawsuit, which targets consumers in the United States, asserts that Apple misled buyers about the availability of certain Siri features during the launch of the iPhone 16.
Settlement Details
The settlement revolves around approximately 37 million devices sold in the U.S. from June 10, 2024, to March 29, 2025. Affected models include:
- iPhone 16
- iPhone 15 Pro
- iPhone 15 Pro Max
Eligible consumers are slated to receive a minimum of $25 for each device, with potential payments reaching up to $95, depending on various claim factors.
Lawsuit Background
The lawsuit was initiated in the Northern District of California, claiming that Apple’s marketing strategies misled consumers about the features available on the latest iPhones. Lawyers indicated that had consumers been aware that the AI features were not accessible at launch, many would have reconsidered their purchases or paid less for their devices.
Apple’s Response
In a public statement, Apple emphasized its commitment to innovation and stated that the settlement aims to resolve claims regarding two additional features linked to Siri. The tech giant also noted that it has introduced numerous features since rolling out its “Apple Intelligence” initiative, including Visual Intelligence and Live Translations.
Future Implications
Despite the settlement, Apple continues to face pressure from competitors like Google and Samsung, which have been advancing their own AI technologies. The company is expected to unveil an upgrade to Siri at its upcoming annual developer conference.
Consumers impacted by the settlement will receive notifications via email or mail, guiding them on how to file a claim on the dedicated settlement website.
