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Universal Sells 50% of Spotify Stake, Gains $1.4 Billion

Universal Music Group (UMG) has announced its decision to sell 50% of its equity stake in Spotify, generating approximately $1.4 billion. This move is part of UMG’s strategy to fund an expanded share buyback program, which totals EUR 1 billion (about USD 1.17 billion).

Details of the Spotify Stake Sale

This announcement was made on April 29, 2026, alongside UMG’s first quarter results. The decision comes shortly after Bill Ackman’s Pershing Square made a $64 billion bid to acquire UMG, suggesting the liquidation of its Spotify shares to finance the takeover. UMG has yet to respond formally to this proposal.

Commitment to Artist Compensation

  • In line with its commitment to artist compensation, UMG stated that artists would share in the proceeds from the Spotify sale.
  • This policy was established in 2018, a response to Taylor Swift’s request, ensuring that earnings would be distributed on a non-recoupable basis.

Current Valuation of UMG’s Stake

According to UMG’s latest annual report, the company holds 6,487,000 shares in Spotify, representing a 3.10% stake. As of December 31, 2025, this stake was valued at approximately €3,214 million.

Following Spotify’s recent stock price decline, half of UMG’s stake is now estimated at $1.4 billion (EUR 1.2 billion). These shares experienced a drop after Spotify’s Q2 operating income guidance fell below market expectations.

Buyback Program Expansion

UMG’s board has authorized an increase in its share repurchase plan, which now totals EUR 1 billion. This decision follows a previous authorization of EUR 500 million announced on March 30. The new authorization is pending shareholder approval at the upcoming Annual General Meeting on May 13, 2026.

Management Insights

UMG Chief Financial Officer Matt Ellis emphasized that these actions aim to enhance shareholder value while allowing the company to maintain necessary flexibility for future growth. He described the increased buyback and the monetization of Spotify shares as crucial to UMG’s strategic roadmap.

Furthermore, UMG’s CEO, Lucian Grainge, highlighted that this monetization reflects the company’s disciplined approach to capital management and its confidence in long-term growth within the music industry.

Recent Financial Performance

UMG reported revenues of €2,900 million (approximately $3.39 billion) for Q1 2026. This figure was stable compared to the previous year but demonstrated an 8.1% increase when adjusted for constant currency. The growth is attributed to the integration of Downtown Music Holdings and favorable developments from new streaming agreements.

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