Liam Coen Revitalizes Jaguars’ Run Game, Boosts Travis Etienne Jr.

In 2025, Liam Coen is revitalizing the Jacksonville Jaguars’ run game, echoing his success as the offensive coordinator for the Tampa Bay Buccaneers. The Jaguars are currently ranked fourth in the league for rushing yards, a significant improvement from last season. Under Coen’s guidance, the team’s average has jumped to 144 yards per game, surpassing the previous year’s performance by 42 yards. This upward trend places them on track for a historic 2,448 yards this season, potentially breaking franchise records.
Liam Coen’s Impact on the Jaguars’ Run Game
Robert Hainsey, a center for the Jaguars, recognizes Coen’s influence. Hainsey previously experienced Coen’s offensive strategies in Tampa Bay, where he saw drastic improvements. He believes the Jaguars’ run game has yet to reach its full potential, creating enthusiasm for future performances.
Performance Highlights
- The Jaguars averaged 144 rushing yards per game in their first four games.
- They surpassed 139 rushing yards in three of those games.
- In their season opener against Carolina, they achieved 200 rushing yards.
- Travis Etienne Jr. has accumulated 394 rushing yards, ranking third in the NFL.
- Etienne leads the league with an impressive 6.1 yards per carry.
Etienne’s performance includes long runs of 71 and 48 yards, indicative of a revitalized offensive strategy. This comes after he faced a challenging 2024 season, recording only 558 rushing yards, the lowest of his career. The differences in personnel on the offensive line are minimal, with only Hainsey and Patrick Mekari as new starters. However, the offensive scheme is what truly distinguishes this season’s approach.
Innovative Offensive Strategies
Coen’s run scheme combines zone and gap blocking, adding variety to the attack. He focuses on creating confusion for defenses by presenting different plays from similar formations. This adaptability allows players to perform at their best without overthinking their assignments.
During a recent game against the San Francisco 49ers, the Jaguars demonstrated their depth, rushing for 151 yards even after injuries sidelined key players. Hainsey’s experience as a backup last year added to his preparedness, ensuring effective play despite changes in the lineup.
Highlighted Contributions from Players
Travis Etienne has excelled in Coen’s system, indicating a strong rapport with the offensive strategy. His confidence is evident, noting that effective blocking allows him to maximize his performance. Coen has also praised running backs coach Chad Morton for his exceptional ability to develop talents, including rookies ready to contribute to the run game.
Overall, Liam Coen has made a substantial impact on the Jaguars’ run game, enhancing Travis Etienne Jr.’s performance and setting a high standard for the season. The combination of innovative strategies and effective player execution positions Jacksonville for a promising run as the season progresses.