Kick, a rising livestreaming platform, is at a crossroads regarding its multistreaming policies. As more creators utilize multistreaming to expand their audience, Eddie Craven, co-founder of Kick, has voiced concerns about this practice and its future on the platform.
Eddie Craven’s Insights on Multistreaming
Kick has attracted many prominent streamers, including Zach “Asmongold” Hoyt, who became the most-watched streamer following his debut on the platform. Known for its 50% revenue share, Kick allows creators to multistream without penalty, providing them with substantial financial incentives and increased visibility.
However, Craven has indicated that some multistreaming practices may not align with Kick’s objectives. He expressed that the “KPP” (Kick Partner Program) for multistreaming may be “too high” and emphasized the need for streamers to engage with their audience on Kick. According to him, creators who ignore the platform while streaming elsewhere may not be contributing meaningfully.
Impact of Engagement on Creators
- Craven suggested that streamers should actively use Kick’s chat to enhance viewer interaction.
- He questioned the rationale behind multistreaming for those who aren’t dedicated to Kick.
- If a streamer cannot manage both platforms effectively, he implied they should consider focusing on just one.
This stance has ignited discussions within the streaming community about the potential for Kick to adjust its KPP for those not actively engaging. Additionally, there are reports of Kick decreasing KPP for users employing viewbots, which has been received positively.
The Future of Multistreaming on Kick
While Craven recognized the advantages of multistreaming—allowing creators to maximize discoverability—he also highlighted Kick’s desire to attract exclusive streamers. His strategy involves providing incentives for engagement, visibility, and revenue sharing.
Kick’s Unique Positioning
Kick has carved a niche for itself by supporting casino streamers, many of whom have achieved significant success on the platform. This strategy not only creates a unique identity for Kick but also adds to the appeal for content creators looking for lucrative streaming opportunities.
As discussions about multistreaming policies continue, the gaming community will be watching closely to see how Kick balances growth with quality engagement. This direction may significantly influence the platform’s success and the decisions of current and prospective streamers.
