Ticketmaster has announced a collaboration with CashorTrade to enhance face value ticket sales. This integration aims to provide fans with more opportunities to buy and sell tickets at original prices. Ticketmaster concert tickets can now be resold on CashorTrade’s platform, ensuring that prices remain at face value or lower.
Details of the Integration
David Marcus, Executive Vice President of Music at Ticketmaster, emphasized the importance of providing fans with legitimate options. “Fans deserve more ways to buy and sell tickets at the original price,” he stated. This partnership allows for an expanded face value resale market.
CashorTrade’s Role in Ticket Sales
- CashorTrade is known for over 15 years of supporting the Face Value Movement.
- The platform promotes transparency in ticket buying and selling.
- It has been utilized by various artists, including Phish and Umphrey’s McGee.
With this new integration, Ticketmaster adds a valuable resource to their existing Face Value Exchange. Launched in 2019, this service enables artists to set maximum resale prices on their tickets directly through Ticketmaster’s platform.
Benefits for Fans
Brando Rich, co-founder and CEO of CashorTrade, highlighted that this integration represents a major advancement in ticket fairness. Fans are given more freedom to trade authenticated tickets at the original prices set by artists. Sellers retain control over who buys their tickets, ensuring a more personalized experience.
Authentication and Security
Ticketmaster tickets listed on CashorTrade will undergo an authentication process through Ticketmaster. Buyers can expect newly issued tickets, further enhancing security and legitimacy.
Opportunities Ahead
This integration is currently available for select shows, with plans for expansion in the future. Fans will reap the benefits of a more transparent and fair ticket marketplace as Ticketmaster and CashorTrade continue to work together.
