OpenAI is taking decisive steps regarding copyright and intellectual property management in its newly launched video app, Sora. The app has quickly risen to popularity, ranking high on the App Store despite being invite-only. Key to Sora’s appeal is its unique feature called “cameos,” which allows users to upload their biometric data to appear in AI-generated videos.
Changes in Copyright Approach
Prior to the launch, OpenAI communicated with Hollywood studios about copyright protocols. The Wall Street Journal revealed that studios and agencies were informed they needed to opt out if they did not want their intellectual property included in videos generated by Sora. This prior model sparked concerns, particularly as users engaged with popular, studio-owned characters that violated copyright laws.
Opt-In Model for Copyright Holders
In a recent blog post, OpenAI CEO Sam Altman announced changes to Sora to address these concerns. The company aims to provide copyright holders with more control over character generation. This will implement an “opt-in” system, ensuring that copyrighted characters can only be used if the rights holders grant permission.
- Copyright holders will have granular control over how their characters are utilized.
- OpenAI seeks to foster a new form of “interactive fan fiction” for fans and copyright owners.
Altman expressed the excitement from many rights holders regarding this new engagement approach. However, he acknowledged there may still be instances where unapproved content could slip through.
Monetization Strategies
Alongside the opt-in model, Altman discussed plans for monetization. While OpenAI previously indicated that users could be charged for creating additional videos during peak demand, Altman hinted at broader monetization strategies. He mentioned the potential for revenue sharing with copyright holders as a means to ensure that both the platform and intellectual property owners benefit.
- Revenue sharing could enhance the value of the new engagement model.
- OpenAI aims to ensure profitability alongside creative freedom for users.
Through these adjustments, OpenAI aspires not only to comply with copyright laws but also to create a platform where creativity and intellectual property rights coexist harmoniously.
