Kevin Durant and The University of Texas have launched a new Name, Image, and Likeness (NIL) program aimed at supporting Longhorn student-athletes. In collaboration with Nike, this initiative will enhance the opportunities for athletes like Texas Women’s Basketball forward Madison Booker.
Partnership with Nike and Introductions
The program officially welcomes Madison Booker as the first recipient of exclusive access to Kevin Durant’s Player Editions (PEs), apparel, and more. Durant expressed his enthusiasm, stating, “Supporting players during their college career was always a goal.” He hopes this partnership will provide significant benefits for all student-athletes at Texas.
Highlights of the NIL Program
- First Athlete: Madison Booker gains access to KD PEs and Nike apparel.
- Annual Sports Business Summit: An educational summit for all Texas student-athletes aiming to enhance their business acumen.
- Inaugural Summit Date: Set to occur later in 2026.
Programming Focus
The annual summit will feature diverse programming, including:
- Marquee speakers from the sports industry.
- Content and storytelling strategy sessions.
- Financial literacy planning workshops.
Statements from Key Figures
Texas Women’s Basketball Coach Vic Schaefer remarked on Booker’s selection, noting that she reflects the competitive excellence associated with Durant. Chris Del Conte, UT’s Vice President and Athletics Director, highlighted Durant’s significant value to the university and its sports programs.
Karie Conner, VP/GM of Nike Global Basketball, emphasized the importance of listening to athletes and recognized the uniqueness of this partnership with Durant, geared towards supporting future generations of players.
About Kevin Durant
Kevin Durant is a seasoned NBA player and former Longhorn himself. As a two-time NBA champion and Finals MVP, he has earned numerous accolades, including four NBA scoring titles and multiple Olympic gold medals. His time at Texas was capped with being the first freshman to win the Naismith College Player of the Year award in 2007.
About Madison Booker
Madison Booker currently plays as a junior forward for Texas. Standing at 6 feet 1 inch, she has versatility on the court, having played multiple positions throughout her career. The press recognizes her as a two-time All-American and SEC Player of the Year, showcasing her excellence in collegiate basketball.
With this partnership between Kevin Durant, Nike, and The University of Texas, the future looks promising for aspiring athletes looking to thrive in their sports and business endeavors.
