Calvin Klein has launched a new campaign featuring Dakota Johnson, spotlighting underwear and denim in a relaxed, domestic setting. The campaign was announced on Monday at 9:10 a.m. ET and is characterized by minimal styling and a focus on comfort.
Dakota Johnson’s Homey Campaign Shoot
Photographed by Gordon von Steiner, the visuals were taken in a house in Topanga, California. Johnson is seen lounging comfortably, embodying a casual yet stylish vibe. The images showcase her in various states of undress, accentuating both underwear and denim pieces.
- Black Ultralight bra and underwear.
- Baggy, ripped jeans styled with a black thong.
Emphasizing Comfort and Ease
In her remarks, Dakota Johnson expressed how the campaign aligns with her current lifestyle. She described the experience as “very chill,” filled with music and light-hearted moments. She prefers spending time at home, which reflects the campaign’s tone of comfort and wearability.
Johnson commented on her denim choices, mentioning different styles she favors. She highlighted baggier jeans for their flattering fit and a higher-waisted option depending on her mood. Additionally, she shared her unique approach to wearing jeans, often folding the waistband to adjust the fit.
Details of the Campaign Launch
The campaign aims to redefine everyday wear by combining denim and underwear into an accessible, stylish format. Johnson argues that comfort is key, stating the most appealing clothing makes one feel good in their body, whether it’s a T-shirt or lingerie.
Practical Insights into Underwear Choices
On the topic of underwear, Johnson mentioned her preference for Calvin Klein boy shorts, suitable for both lounging and sleeping. She candidly described her comfort level with minimal underwear, likening some styles to “dental floss.” This embrace of simplicity is a core aspect of the campaign.
Looking Forward
More images and promotional materials from the campaign are anticipated later today at 2:00 p.m. ET. The continuous focus will likely revolve around the same themes of minimalism and comfort in underwear and denim styles.
