In a notable episode of Dragons’ Den, Peter Jones praised Rome Haghighat, the founder of Health & Holistics, calling him a “gift to humanity.” Haghighat, who presented on the show, is no stranger to adversity, having overcome a tough childhood in Tottenham, North London. He entered the Den with a positive message, greeting the Dragons with, “Blessings, Dragons.”
Health & Holistics: A New Era in Wellness
Launched in 2024, Health & Holistics specializes in dietary supplements derived from nutritious ingredients like sea moss, shilajit, and turmeric. The brand focuses on products that promote beauty, detoxification, and fitness. Offerings include gels, capsules, and soaps, all aimed at enhancing wellness.
Entrepreneurial Journey
Haghighat, a former Muay Thai fighter, shared that he has utilized sea moss to alleviate inflammation throughout his athletic career. This personal experience inspired him to create a business that could help others. He sought £100,000 in exchange for 10% equity in his company.
Dragons’ Response
Impressed by Haghighat’s product and backstory, the Dragons rallied around his pitch. He successfully generated £55,000 in revenue with an £8,000 profit in his inaugural year. The four male Dragons, including guest judge Tinie Tempah, were enthusiastic about investing.
- Peter Jones: Commended Haghighat’s “delicious” product and emotional journey.
- Steven Bartlett: Suggested narrowing the product focus on sea moss.
- Tinie Tempah: Acknowledged the relevance of the product in his own family.
Despite receiving four offers of £33,333 each for 10% of the business from the Dragons, Haghighat was cautious about equity. He emphasized the importance of retaining control, stating, “It is my life, and I have to bring it home for my kids.”
A Unique Investment Agreement
The negotiation concluded with Haghighat accepting an investment from Jones, Bartlett, and Tempah, agreeing to limit their total equity to 20%. This arrangement allows for a potential return of capital within 24 months, providing an innovative path for both the investor and the entrepreneur.
In summary, Rome Haghighat’s journey to establish Health & Holistics represents not just a business venture but a commitment to improving lives through wellness. His story serves as an inspiration, showcasing determination and resilience in the face of challenges.
