FridaBaby, a well-known baby care brand, is facing significant backlash from parents who are calling for a boycott of its products. The controversy stems from perceived inappropriate and sexualized language used in the brand’s marketing materials and social media posts.
Concerns Over Offensive Marketing
Parents are expressing their outrage over remarks that many believe sexualize infants and baby products. The uproar intensified following a viral post on X, where one user highlighted a troubling promotional image. This image featured the company’s 3-in-1 True Temp thermometer alongside a baby’s bare bottom, with a caption that many found inappropriate.
- “This is the closest your husband’s gonna get to a threesome.”
- Another product’s packaging for the 3-in-1 Ear, Forehead + Touchless Thermometer contained the phrase: “How about a quickie?”
- Instructions for a FridaBaby humidifier included, “I get turned on easily.”
- A box featured the line: “I’m a [power] sucker,” though the product it contained was unspecified.
Resurfacing Past Posts
The backlash was fueled further by parents resurfacing older posts, with one notable example from April 2020. This deleted post featured a baby with nasal discharge, captioned: “What happens when you pull out too early #nosefrida #dontmove.” Lila Rose, president of the anti-abortion group Live Action, expressed her disgust on social media, advocating for a boycott.
Reactions to Recent Campaigns
More recently, FridaBaby faced criticism for an Instagram post focused on breastfeeding. The post began with the statement: “Boobs, everyone loves to see them,” and included provocative content that sparked additional outrage among parents. Users commented on the explicit nature of the images, questioning the brand’s approach and calling the marketing tactics inappropriate.
- “Hey, so why do you sexualize your products???”
- “I’m all for free feeding, but showing videos of women shaking their naked boobs isn’t it.”
Consumers Taking Action
In light of these events, many parents have pledged to cease purchasing FridaBaby products. Some reported returning items and removing the brand from their baby registries. The growing discontent has prompted calls for a comprehensive response from FridaBaby. As the situation develops, concerns about marketing strategies targeting infant products remain at the forefront.
El-Balad has reached out to FridaBaby for an official comment on the ongoing issue.
