Marvel Studios made a surprising decision this year by not airing any trailers during the Super Bowl. This marks the first time since 2010 that the studio has opted out of this high-profile marketing opportunity. Fans speculated about potential last-minute changes or hidden strategies, but Marvel’s absence seems deliberate.
Why Marvel Skipped the 2024 Super Bowl
Historically, the Super Bowl has been a significant platform for promoting major films. In 2023, the event attracted 127.7 million viewers, making it a prime spot for advertisers. Despite the buzz surrounding future releases like Spider-Man: Brand New Day and Avengers: Doomsday, Marvel chose not to participate.
Cost Considerations
- Super Bowl commercials cost around $10 million for just 30 seconds.
- This investment may not be justified given the projects’ marketing needs.
- Many studios now prefer to direct viewers online for longer trailers to maximize their budget.
Timing and Audience Engagement
Marvel’s upcoming titles are not releasing until later this year and next, influencing the decision to skip the Super Bowl. Spider-Man: Brand New Day is set for a June release, and Avengers: Doomsday is scheduled for December. Advertising too early could dilute the impact closer to their release dates.
Previous Super Bowl Appearances
Marvel has a history of using the Super Bowl for major releases. Below is a list of movies that had trailers shown since 2020:
| Year | Movies Featured |
|---|---|
| 2020 | Black Widow, plus a sizzle reel for upcoming shows |
| 2021 | The Falcon and the Winter Soldier |
| 2022 | Doctor Strange in the Multiverse of Madness, Moon Knight |
| 2023 | Ant-Man and the Wasp: Quantumania, Guardians of the Galaxy Vol. 3 |
| 2024 | Deadpool and Wolverine |
Focus on Future Trailers
While Marvel may have skipped the Super Bowl this year, fans are still looking forward to the promotions for Spider-Man: Brand New Day and Avengers: Doomsday. With new strategies in marketing, it remains to be seen when the first trailers will be released.
For now, the absence of Marvel trailers at the Super Bowl has left industry observers and fans curious about the studio’s marketing strategy. The next few months will be critical as Marvel gears up for its anticipated releases.
