Who Was Henrique Maderite, Influencer Found Dead at 50 in MG?

Henrique Maderite, a well-known influencer, died at the age of 50 on Friday, October 6, in Amarantina, Ouro Preto, located in Central Minas Gerais. The news was confirmed by the government of Minas Gerais.
Influential Presence and Unique Style
Maderite gained national recognition through his signature phrases “Sexta-feira, meio dia, pode olhar aí” and “Sextou, bebê.” His lighthearted approach to content creation resonated with many, leading to a following of approximately 2 million on Instagram. Initially, his videos were intended for friends, but they quickly went viral, establishing him as a prominent figure in the influencer landscape.
Community Reaction to His Death
The governor of Minas Gerais, Romeu Zema, expressed his grief over Maderite’s passing. He remarked on the loss of “one of our happiest Minas residents” in a heartfelt post across social media platforms. Zema emphasized Maderite’s contributions, saying, “Who did, did.” Many followers echoed his sentiments, highlighting how Maderite had become synonymous with joy on Fridays.
Circumstances Surrounding His Death
According to the Military Police, authorities were alerted via a community safety network and found Maderite unresponsive at a location known as Haras Henrique Maderite, situated on Estrada do Maracujá. Preliminary reports indicated unusual signs, including bleeding from the ear, a neck injury, and a bruise on his neck. Investigations have been initiated to determine the exact circumstances of his death, with forensic experts called to the scene.
Key Details
- Name: Henrique Maderite
- Age: 50
- Date of Death: October 6
- Location: Amarantina, Ouro Preto, Minas Gerais
- Followers on Instagram: Approximately 2 million
- Governor of Minas Gerais: Romeu Zema
As the community reflects on Maderite’s influence and vibrant personality, investigations continue to uncover the details surrounding his unexpected death.



