Cult streetwear label Palace is set to launch its first standalone store in Hong Kong’s vibrant Causeway Bay, a prime retail hub, on Saturday. Located at 42 Leighton Road, the new store reflects the brand’s unique style while paying homage to the region’s cultural history.
Design and Inspiration
The design of the Palace Hong Kong store draws inspiration from Tai Kwun, a revitalized former police station that now serves as a cultural center. The exterior showcases brick tiling along with iconic neon Palace logos, reminiscent of the city’s famed neon signs from the 1990s.
Interior Features
- Brown and green tiles adorn the floors and walls.
- Custom triangle-shaped and P-shaped ceiling lights enhance the aesthetic.
- The entrance features the signature tri-ferg logo embedded in the floor.
- A sculptural P-shaped bench adds to the unique design.
The store emphasizes a blend of Hong Kong’s complex history and British heritage, infused with Palace’s distinct street style. This launch marks a significant step in the brand’s expansion within the region.
Exclusive Merchandise
In celebration of the opening, Palace will offer several Hong Kong-exclusive items. Among the releases are:
- A nostalgic capsule collection in collaboration with South China FC.
- Varsity jackets, hoodies, and T-shirts.
- Accessories featuring traditional symbols, such as the jade dragon and yin and yang, reimagined through Palace’s creative lens.
International Expansion
Prior to establishing a presence in Hong Kong, Palace operated in four locations across Japan and two in South Korea. In South Korea, the stores are located in Apgujeong and Mapo-gu. The brand is also accessible in mainland China through Tmall and WeChat mini-programs.
Financial Performance
According to recent filings from Companies House, Palace experienced a slight 3 percent increase in turnover for the fiscal year ending January 31, 2025. Notably, direct-to-business sales surged by 92 percent during the same period, driven largely by a territorial distribution agreement in the South Korean market.
This launch in Causeway Bay signals Palace’s commitment to expanding its brand presence and strengthening its ties to the region’s culture.
