Does Male Fashion Still Drive Sales at Paris Fashion Week?

Paris Fashion Week recently showcased a remarkable focus on male fashion, highlighting diverse styles and bold statements. This year’s event featured several leading designers who challenged traditional boundaries in menswear, making the question of whether male fashion still drives sales a significant topic of discussion.
Key Presentations in Male Fashion
Different designers took the spotlight with their innovative approaches. Notably, French designer Louis Gabriel Nouchi drew inspiration from 1970s gay aesthetics, merging vintage elements with contemporary style. His collection prominently featured jockstraps and slips, showcased on muscular models.
- Designer: Louis Gabriel Nouchi
- Inspiration: 1970s gay aesthetic
- Key Features: Jockstraps, slips, oversized looks
Nouchi’s models wore daring outfits that seamlessly blended traditional menswear with provocative elements. He also incorporated oversized silhouettes and ties, crucial accessories for the upcoming season.
Lazoschmidl’s Non-Binary Approach
Another standout was Lazoschmidl, a non-binary label founded by Andreas Schmidl and Josef Lazo. Their collection featured a wide array of underwear options, from snug-fitting briefs to form-fitting trousers, while maintaining a playful and enticing aesthetic.
- Label: Lazoschmidl
- Founders: Andreas Schmidl and Josef Lazo
- Collection Features: Stylish underwear, inclusive designs
Fashion Trends at Paris Fashion Week
This year’s event confirmed that male fashion continues to influence sales within the industry. By bridging the gap between comfort and fashion, designers are attracting a broad audience. The interplay of bold designs and modern technology, such as partnerships with platforms like OnlyFans and discussions on dating apps, reflects an evolving market.
The 2023 Paris Fashion Week has made it clear: male fashion is not just surviving but thriving, driving new trends and sales momentum in the industry. The emphasis on unique, attention-grabbing styles indicates that menswear remains a vital component of the fashion landscape.



