The Museum of Modern Art (MoMA) is showcasing a unique pop-up experience named MoMA Mart. This event highlights the artistic transformation of grocery items. Open until March 29, it is featured at two locations in New York City: Midtown and SoHo.
MoMA Mart: A Creative Exploration of Food Design
MoMA Mart aims to blur the lines between art and everyday objects. The curated collection includes familiar grocery staples, all of which are inedible. Visitors will find imaginative items such as jars of peanut butter, heirloom tomatoes, and even bear-shaped honey bottles.
Key Highlights of MoMA Mart
- Director Emmanuel Plat emphasizes the cultural power of food in design.
- The collection draws from a history of faux-food objects at MoMA.
- Influenced by artists like Andy Warhol and Claes Oldenburg.
Among the standout items are:
- A glass tomato table lamp by L’expressionist.
- A tinned fish trinket box from Solar Eclipse.
- A baguette-shaped umbrella crafted by Kikkerland.
Additional offerings include:
- Condiment jar timers by Balvi.
- A ceramic vase designed to look like orange juice by Jeremy Duchiron.
- A gold-plated green apple necklace by Andrés Gallardo.
- Plush toys from Jelly Cat.
These pieces not only serve as whimsical décor but also prompt reflection on everyday items. Every purchase from MoMA Mart supports the museum’s programs and initiatives.
A Unique Retail Experience
MoMA Mart feels less like a traditional gift shop and more like an exhibition. Visitors are encouraged to appreciate the humor and creativity embedded in faux food design. This interactive approach invites everyone to experience novel interpretations of common items.
For those interested, the full range of these imaginative designs can be explored at MoMA’s Midtown and SoHo locations or online at El-Balad.com.
