McLaren Racing and PUMA have entered into a significant multi-year partnership set to enhance the fan experience and team apparel. This collaboration focuses on merging PUMA’s innovation in sportswear with McLaren Racing’s prestigious legacy in motorsport.
Exciting New Experiences for Fans
The partnership aims to create immersive experiences that connect fans with the thrill of racing. Unique events and product launches will highlight the essence of McLaren Racing, bringing its spirit to life in new ways.
The first of these distinctive experiences is scheduled for the opening race of the Formula 1 season in Australia. Further details regarding these events will be shared soon.
Statements from Leadership
Zak Brown, CEO of McLaren Racing, expressed enthusiasm about this collaboration. He stated, “Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands that seek meaningful engagement with our global fanbase. PUMA is the perfect partner to enhance our fan apparel offerings.”
Brown acknowledged the fans’ desire to showcase their passion for racing both on and off the track, noting PUMA’s innovative design approach as a key asset for the partnership.
Arthur Höeld, CEO of PUMA, also shared his thoughts on the collaboration. He stated, “We are proud of our successful history in motorsports and thrilled to partner with McLaren Racing, the 2025 Constructors’ and Drivers’ Champions. Together, we aim to develop inspiring collections that resonate with fans.”
Upcoming Product Launches
The partnership will introduce two distinct clothing lines. The PUMA x McLaren Racing Lifestyle Collection is set to launch globally on January 20, 2026. Following this, the Replica Collection will become available starting February 2, 2026, at select PUMA stores, retailers, and online platforms such as puma.com and store.mclaren.com.
Key Dates
- January 20, 2026: Launch of the Lifestyle Collection
- February 2, 2026: Launch of the Replica Collection
This new partnership marks a significant milestone for both McLaren Racing and PUMA, as they strive to redefine the connection between fans and the sport of racing.
