ITV and Global have launched “The Birthday Draw,” a new weekly prize draw that offers participants a chance to win up to £1 million for just £1. This initiative began today, January 12, 2026, with the first draw scheduled for January 29, 2026.
The Birthday Draw Overview
The Birthday Draw allows contestants to enter by selecting a meaningful date—such as their birthday—an initial, and a color from a twelve-color rainbow. Each unique combination increases the chances of winning and personalizes the ticket for each entrant. The draw promises exciting weekly prizes, including £100 for winners on their actual birthday.
Entry Details
- Online entries are available starting from £1.
- Postal entries are also permitted.
- Participants can either make a one-off entry or subscribe for automatic entries.
- Subscribers can potentially enter up to 60 times per week and access exclusive monthly draws.
How to Enter
To participate in The Birthday Draw, players can visit the website thebirthdaydraw.com or send their entries by mail. Players must choose:
- A meaningful date
- An initial
- A color from the twelve-color rainbow
The entry process combines personal significance with the thrill of a potential life-changing win. Draws will occur weekly, with winners announced online after each draw.
Management Remarks
Peter Mossman, Director of Interactive at ITV, emphasized the personal aspect of the draw, stating that it combines elements that resonate with players. He anticipates that this initiative will become a beloved feature among UK entrants. James Hickman, Chief Digital Product Officer at Global, echoed the excitement, highlighting the simple mechanics of the draw that foster a genuine connection for participants.
Strategic Investment
To ensure a successful launch, ITV and Global are committing significant media investments to promote The Birthday Draw across various platforms, expanding its reach and visibility.
Regulatory Compliance
The Birthday Draw adheres to all relevant regulatory requirements, ensuring fair play and transparency. Winners of the grand prize are advised to seek independent financial advice.
For more information about The Birthday Draw and to enter, visit the official website today.
