Como 1907, the Serie A football club, has collaborated with Como Gaming Club and FC Zeta to form Zeta Como. This merger kicks off a unique venture within the Kings League, melding traditional football with digital engagement and culture. It aims to attract younger generations and enhance the Como brand’s visibility beyond the pitch.
Formation of Zeta Como
On January 13, the collaboration was officially announced at the historic Giuseppe Sinigaglia Stadium. The agreement was solidified with a handshake between Francesco Terrazzani, CEO of Como 1907, and Antonio “Zw Jackson,” the founder of Zeta.
Goals of the Collaboration
The main objectives of this partnership include:
- Connecting a Serie A club with a Kings League team.
- Fostering engagement with young and digital audiences.
- Creating long-term value through community involvement.
Zeta Como will serve as a crucial link between traditional football and modern entertainment, promising to engage a wide range of communities.
Perspectives from Leadership
Francesco Terrazzani expressed excitement for the future. He stated that the Como Gaming Club aims to merge traditional football with contemporary forms of engagement.
Antonio “Zw Jackson” emphasized that their collaboration will innovate and strengthen community ties. He noted the added value of partnering with a historic club like Como.
FC Zeta’s coach, Cristian Brocchi, highlighted that the collaboration offers substantial opportunities for both clubs. He noted their shared commitment to innovation and community engagement.
Emphasizing Community and Innovation
Luca Toni, Co-President of FC Zeta, pointed out that their collaboration reflects a mutual desire to speak directly to younger fans. He emphasized that both organizations aim to stimulate greater interest and curiosity in football.
Ryan Shelton, Chief Revenue Officer of Como 1907, echoed these sentiments, describing Como as a place where heritage meets modernity. He believes Zeta Como encapsulates this spirit, bridging generations and connecting with digital communities.
Conclusion
Zeta Como is envisioned as more than just a competitive team. It aims to emerge as a cultural and commercial brand, enhancing the identity of both Como 1907 and FC Zeta within the dynamic landscape of football and beyond.
