Liverpool Football Club (LFC) has entered into a groundbreaking partnership with the renowned fashion brand Tommy Hilfiger. This alliance is the first of its kind in world football and aims to blend modern American classics with the vibrant culture surrounding LFC.
LFC and Tommy Hilfiger Collaboration Details
This collaboration will see players and staff from both the men’s and women’s teams wearing curated Tommy Hilfiger styles during various events and matches throughout the season. Key moments from matchday entrances to global advertising campaigns will showcase this partnership.
Key Players Involved
- Virgil van Dijk (Captain, Men’s First Team)
- Dominik Szoboszlai (Men’s First Team)
- Florian Wirtz (Men’s First Team)
- Conor Bradley (Men’s First Team)
- Hugo Ekitike (Men’s First Team)
- Gemma Bonner (LFC Women)
- Leanne Kiernan (LFC Women)
These players will represent the new fashion initiative, highlighting a modern expression of individuality and style that resonates with both players and fans alike.
Quotes from Key Figures
Virgil van Dijk expressed enthusiasm, stating, “It’s great to see our LFC club partnership with Tommy Hilfiger go live. We as players are excited to see the collaboration come to life, bringing together fashion, culture, and heritage.”
Ben Latty, Chief Commercial Officer at LFC, emphasized the significance of the partnership, saying, “Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them. This unique collaboration allows us to explore a different side of matchday while giving supporters another connection point to the people who represent this great club.”
Fashion Offerings
The partnership will feature specially curated Tommy Hilfiger collections, including:
- Seasonal wardrobe of iconic essentials
- Timeless denim
- New York dress casual collection
- Refined accessories and footwear
- Co-branded club capsules
Tommy Hilfiger’s Perspective
Tommy Hilfiger remarked, “For my entire career I’ve been inspired by sports icons and stories. Liverpool Football Club has an unmatched history shaped by its people – their belief, resilience, and pride. I’m excited to work with the players and staff to inspire a global fan base.”
This partnership aims to elevate the relationship between fashion and sports, creating memorable experiences for both fans and players throughout the season.
