Vevo has released its annual charts for 2025, illustrating pivotal trends in music videos over the past year. This year’s data particularly highlights the rise of K-pop, showcasing its significant impact on a global scale. JP Evangelista, Vevo’s Senior Vice President of Content, Programming & Marketing, emphasized that the platform has been a key player in music video engagement for over 15 years.
Major Highlights from Vevo’s 2025 Chart
The top premiere was JENNIE’s “Like JENNIE,” which garnered an impressive 33.4 million views globally within its first two weeks. This marked a historical moment as it was the first K-pop video to achieve such recognition on Vevo. Beyond JENNIE, the platform saw a diverse array of popular music videos from various artists around the world.
Key Performers and Their Releases
- JENNIE: “Like JENNIE” – Most-watched premiere with 33.4 million views.
- Sabrina Carpenter: “Manchild” – Second highest premiere with over 7 million U.S. views.
- Kendrick Lamar & SZA: “Luther” – Notable collaboration from experienced artists.
- Lady Gaga: “The Dead Dance” – Directed by Tim Burton, noted for its avant-garde aesthetic.
- Hanumankind: “Run It Up” – First Indian artist featured among the top premieres.
Elements of Success
This year’s data indicates that music videos play a crucial role in pop culture, with 83% of fans asserting their importance. Additionally, 76% believe music videos are vital for showcasing diversity. Popular releases often blend cinematic storytelling with musical artistry, captivating audiences effectively.
Emerging Talents and Resurgent Artists
2025 also highlighted the emergence of several new artists who made significant strides within the U.S. music scene. Doechii and Mariah the Scientist were among those earning respect, with both artists’ releases achieving substantial viewership.
- Mariah the Scientist: “Burning Blue” – Accumulated nearly 31 million views over the year.
- Riley Green: “Worst Way” – Captured over 23 million views.
- Recent Comebacks: Clipse and ROSALÍA also entered the charts, showcasing a mix of nostalgia and innovation.
Engagement with Last Year’s Favorites
Aside from new releases, past favorites continued to resonate with audiences. Lady Gaga and Bruno Mars’ “Die With a Smile” achieved the highest view count in 2025, reaffirming its appeal. Other notable watchables from previous years include Billie Eilish’s “BIRDS OF A FEATHER” and Kendrick Lamar’s provocative offerings.
Conclusion
Vevo’s annual insights provide a comprehensive view of changing music trends, with K-pop prominently featuring this year. Artists like JENNIE and Sabrina Carpenter have set new standards for premieres, while the platform continues to embrace diverse genres and emerging talents. As music video consumption grows, it remains an essential part of modern entertainment culture.
Fans are encouraged to stream the captivating releases and engage with the vibrant landscape of music videos that Vevo offers.
