Canadian provinces are adjusting their approach to U.S. alcohol sales as the holiday season approaches. After significant disruptions caused by tariffs, several regions are now resuming sales of American beverages, particularly bourbons and wines, with proceeds benefiting local charities.
Current Status of U.S. Alcohol Sales by Province
Here’s an overview of how different provinces are reintroducing U.S. liquor amidst ongoing trade tensions.
British Columbia
British Columbia halted all U.S. alcohol imports back in March. While wholesalers could sell existing inventory to restaurants until supplies lasted, no further American products have been ordered since.
Manitoba
Manitobans eagerly lined up recently to purchase American liquor previously shelved. Sales resumed for restaurants, bars, and the public, generating nearly $2 million on just the first day of sales. The initial forecast of $1 million in sales was significantly surpassed. Proceeds from these sales will support local charities.
Ontario
Ontario’s Liquor Control Board currently holds about $80 million worth of U.S. products. Approximately $2 million of this stock is set to expire soon. Discussions about selling off this inventory for charitable purposes are underway, but no finalized plans exist yet.
Quebec
Quebec resumed offering U.S. products nearing expiration for donation to qualifying organizations. This includes various types of wines and ready-to-drink beverages. The ongoing operation aims to responsibly manage stock without further sales initiatives currently in place.
Nova Scotia
Nova Scotia was among the first provinces to launch a sale-for-charity initiative, beginning sales on December 1. In its first week, the province generated approximately $3 million in sales, with bourbon being a standout favorite. Profits are directed to food banks and community organizations.
Prince Edward Island
The return of U.S. products to store shelves is expected to generate around $600,000 in charity contributions, benefiting food banks across Prince Edward Island.
New Brunswick
New Brunswick previously allowed U.S. products to be available to licensed establishments. Recently, they began public sales through their warehouse outlet. Funds from these sales will be diverted into provincial funds rather than specific charities.
Newfoundland and Labrador
Newfoundland and Labrador will also be selling off its U.S. alcohol stock, anticipating a $1 million donation to the Community Food Sharing Association. Sales will restart in local liquor stores shortly.
Territories
The three Canadian territories have not resumed U.S. alcohol sales since March. They continue to hold existing stock but have refrained from new purchases.
Conclusion
As Canadian provinces navigate the complexities of U.S. alcohol imports, many are turning to charitable initiatives this holiday season. The trend of selling American spirits and wines, particularly bourbon, is not only providing consumers with access but also supporting charitable causes across the country.
