In 2025, the world witnessed significant events that reflected society’s evolving interests and curiosities. An American made history by becoming pope, and a popular K-Pop series titled “KPop Demon Hunters” captured global attention. This year was also marked by remarkable advancements in artificial intelligence, which transformed the way people engaged with search engines.
2025 Year in Search: Top Trends and Queries
As users interacted with enhanced AI capabilities in Google Search, their approach to inquiries became more conversational. Users increasingly framed their searches like casual discussions.
Popular Search Queries
- What’s the deal with… – This phrase saw a surge in popularity, reflecting users’ desire for clarifications on various topics.
- Tell me about… – Searches with this phrase rose significantly, increasing by 70% year over year.
- How do I… – Queries starting this way reached an all-time high, growing by 25% compared to the previous year.
Among the most intriguing questions was “How do I know if my Labubu is real?” which rose to prominence amidst the trends.
These statistics highlight a growing trend: people are not just after quick answers. They seek deeper understanding and knowledge about the world surrounding them.
To discover all the top trends from 2025, visit the Year in Search on El-Balad. Continue to ask questions and explore further!
