The Detroit Lions have made history by selling out all 139 suites at Ford Field for the first time in the venue’s 24-season existence. This achievement highlights the team’s impressive transformation both on the field and within their corporate outreach efforts.
Milestone Achievement for the Detroit Lions
The Lions’ suite sellout reflects their remarkable rebound, characterized by back-to-back NFC North championships and increasing corporate interest in premium hospitality options. According to Nana Yaw, the Vice President of Ticketing, Sales, and Service, this accomplishment is due largely to a strategic approach in engaging clients.
Innovative Sales Strategy
- The Lions’ sales team emphasizes consultative discussions.
- They focus on how suites can enhance business opportunities, not just on game day.
Yaw noted, “We’re providing networking opportunities through road trips, golf outings, and client dinners.” Feedback from clients confirms the value of these additional offerings, demonstrating their enthusiasm for experiences beyond standard games.
Suite Details
The 139 suites range in capacity from 8 to 50, with an average capacity of about 20 guests. Positioned from goal line to goal line, these suites are located on the 400, 500, and 600 levels of Ford Field. Most contracts are structured for five, seven, or nine years, with a smaller number rented on a game-to-game basis.
Enhanced Game Day Experience
To further enrich the suite experience, dedicated game day hosts attend to guests’ needs, providing assistance with additional standing room tickets and parking options. This personal touch has resulted in a growing waitlist for potential buyers, an encouraging sign for future sales.
Market Perspective
Tony Knopp, co-founder and CEO of TicketManager, commented on the significance of this milestone. He noted, “Five years ago, selling out suites at Ford Field seemed like a tall task. Yet, here we are.” This achievement stands as a testament to the Lions’ renewed status in a market that has faced years of challenges.
