The Detroit Lions are enlisting the help of rap superstar Eminem for their Thanksgiving Halftime Show. This partnership, announced on November 13, 2025, will involve Eminem and his manager Paul Rosenberg consulting on talent selection and production for the event. The collaboration will last through 2027.
Eminem’s Role in the Thanksgiving Halftime Show
Eminem, also known as Marshall Mathers, has deep ties to Detroit, making him a fitting advisor for this iconic event. Paul Rosenberg, who heads Shady Records and has managed Eminem for years, expressed excitement about collaborating with the Lions. He mentioned, “It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports.”
History of the Thanksgiving Game
The Detroit Lions have hosted a Thanksgiving game since 1934. Over the years, these games have featured several prominent performances, including artists like Big Sean, Jack Harlow, and country star Shaboozey.
Feedback from Players
Jameson Williams, a wide receiver for the Lions, has shown enthusiasm about Eminem’s involvement. He hopes other local artists, like Babyface Ray and Veeze, may also have the opportunity to perform. Williams stated, “I think that’s good for the culture. It’ll be huge for us to get them down there.”
| Year | Performers |
|---|---|
| 1934 | First Thanksgiving Game |
| Recent Years | Big Sean, Jack Harlow, Shaboozey |
Production Partnership
The Lions have also engaged Jesse Collins Entertainment (JCE) to handle the performance’s production. Lions president and CEO Rod Wood expressed confidence in the partnership, stating, “Their reputation will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
With Eminem’s guidance, fans can expect extraordinary shows that elevate the cultural significance of this Thanksgiving tradition in Detroit.
