José Vicente de los Mozos, the President of the Executive Committee of Ifema Madrid, recently highlighted the potential benefits of expanding the Valdebebas area. He emphasized the importance of hosting more congresses and fairs, which serve as the entity’s primary business strategy.
Valdebebas Expansion Opportunities
De los Mozos stated that the organization’s commitment for 2026 is to continue growing and developing Valdebebas, which he believes will create numerous opportunities. The expansion is expected to bolster the region’s international profile.
Focus on Global Congresses
- De los Mozos expressed the need for more global congresses.
- He articulated that these events enhance the organization’s brand and add value.
- Expanding fairs is essential for transforming the economy.
International Projections
While the primary focus remains in the Madrid region, global opportunities, particularly in Latin America, are being considered. Countries such as Mexico, Colombia, Chile, Brazil, and Portugal have established connections with Spain, which could facilitate future ventures.
Core Business Areas
De los Mozos indicated that Ifema aims to target specific sectors, including:
- Defense
- Technology
- Tourism
- Mobility
He specifically mentioned FEINDEF, the International Defense and Security Fair, as a key event to showcase Spain’s significant defense industry.
Supporting SMEs
Furthermore, the Ifema President highlighted the necessity of creating opportunities for small and medium-sized enterprises (SMEs). Fairs are crucial for these businesses to increase their visibility and connect with potential clients.
In summary, the Valdebebas expansion not only positions Ifema Madrid as a leader in hosting international events but also supports the growth of diverse sectors and paves the way for new ventures in the international arena.
