Turning Point USA to Launch Super Bowl Halftime Counterprogram by Charlie Kirk

Turning Point USA is set to introduce an alternative Super Bowl halftime show on February 8, 2026. This event, titled “The All-American Halftime Show,” aims to celebrate themes of faith, family, and freedom. The announcement comes in response to the NFL’s selection of Bad Bunny as the halftime performer for Super Bowl LX.
Details of the All-American Halftime Show
Turning Point USA, founded by the late activist Charlie Kirk, shared the news on social media. Following Kirk’s passing, his wife, Erika Kirk, assumed the CEO position of the organization.
The event flyer indicates that more information regarding the show and its artists will be released soon. Currently, the official website for the halftime show features a survey asking participants about their preferred music genres. Options include:
- Anything in English
- Americana
- Classic Rock
- Country
- Hip Hop
- Pop
- Worship
Background on Super Bowl LX Performer
The selection of Bad Bunny has stirred mixed reactions since it was announced nearly two weeks ago. The globally recognized artist is known for performing primarily in Spanish and has been critical of past U.S. immigration policies.
Former President Donald Trump publicly expressed his disapproval of Bad Bunny’s selection, saying, “I don’t know who he is…” He criticized the decision, attributing it to poor choices by promoters. Despite the controversy, Bad Bunny has garnered significant support from fans and is backed by major entities like Apple Music and Roc Nation.
Security Concerns at the Event
Following Bad Bunny’s appointment as the halftime artist, concerns emerged about U.S. Immigration and Customs Enforcement (ICE) involvement at the Super Bowl. Corey Lewandowski, an adviser to Homeland Security, stated that there would be no safe haven for undocumented individuals, emphasizing a strict approach to enforcement.
Counterprogramming in Super Bowl History
Counterprogramming during the Super Bowl is not an unusual practice. Events like the Puppy Bowl have aired numerous times since 2005, typically before the main game, offering alternatives for audiences. Other similar events include Kitten Bowls and various special telecasts designed to attract viewers away from the Super Bowl.
Turning Point USA’s initiative represents a new chapter in Super Bowl counterprogramming efforts, promising to provide an alternative for those seeking different entertainment. More details will unfold as the date approaches.