California has made a significant move to enhance the viewing experience for streaming service users. On July 1, 2026, a new law will take effect, regulating the volume of commercials on platforms such as Netflix, Hulu, Disney+, and Amazon Prime Video.
Overview of the New Law
This legislation, known as SB 576, was signed into law by Governor Gavin Newsom. It aims to tackle the rising complaints concerning loud commercials that disrupt viewers during their favorite shows or sports events.
Key Details of SB 576
- Date Enacted: July 1, 2026
- Regulated Platforms: Netflix, Hulu, Disney+, Amazon Prime Video
- Volume Regulation: Commercials must not exceed the volume of the accompanying video content.
Background and Justification
The law addresses an issue highlighted by the Federal Communications Commission (FCC), noting a disturbing increase in complaints regarding ad volumes. Viewers reported that commercials often played at a volume significantly louder than the programming they interrupted.
The new California law is patterned after a 2010 federal regulation that set similar limits for cable and broadcast television, which did not include streaming services. In this instance, California aims to protect consumers from excessive noise disruptions while enjoying their content.
Legislative Support
SB 576 was approved unanimously by both the California Senate and Assembly. Governor Newsom emphasized the importance of this decision, stating that Californians expressed their desire for a balanced audio experience.
The Motion Picture Association initially opposed the bill, representing major studios such as Disney, Netflix, and Amazon. However, this organization changed its stance after adding legal protections for streaming services against private lawsuits.
Potential Nationwide Impact
Given California’s significant influence on the entertainment industry, the state’s decision may prompt streaming platforms to implement similar volume controls across the United States. This proactive approach could prevent potential legal challenges and promote a more consistent viewing experience for all consumers.
