In an upcoming schedule change, both *Coronation Street* and *Emmerdale* will briefly return to an hour-long format. This modification comes after a series of adjustments made to the ITV soap lineup last year, where episodes were condensed to half-hour segments, collectively dubbed the “power hour.”
Upcoming Changes to Schedule
The changes are set for June, influenced by various World Cup events. Notably, there will be rare Sunday episodes on June 7, airing from 8 to 9 PM to compensate for the absence of episodes the previous Friday. The following day, on June 9, there will be no episodes due to the Women’s European Qualifier scheduled between England and Ukraine. This match will air at 7:30 PM.
Specific Airing Times
- June 7: Sunday episodes at 8 PM – 9 PM
- June 9: No episodes due to qualifier match
- June 10: Emmerdale at 7 PM; Coronation Street at 7:30 PM
- June 11: No episodes due to World Cup opening ceremony
- June 12: Emmerdale at 8 PM; Coronation Street at 9 PM
- June 8: Regular times at 8 PM for both shows
The earlier scheduled episodes for Emmerdale and Coronation Street on June 10 align with World Cup schedules affecting standard airing times.
ITV’s Rationale Behind Scheduling Adjustments
ITV executives have noted that the decision to offer shorter episodes was made to adapt to changing viewer habits. Kevin Lygo, ITV’s Managing Director of Media and Entertainment, stated that the current format aims to provide episodes in a way that aligns with the increasingly fast-paced storytelling demanded by audiences.
Research indicates that viewers prefer episodes that fit into their busy schedules while still delivering compelling narratives. With this in mind, the network is eager to balance viewer expectations with scheduling realities.
Current Airing Schedule
*Coronation Street* currently airs on weeknights at 8:30 PM, while *Emmerdale* is scheduled at 8 PM, both streaming on ITVX.
Fans eager to follow their favorite shows can stay updated on the latest scheduling changes throughout June during these exciting times in soap drama!
