Tim Hortons is shifting its hiring strategy by committing to employ 10,000 local workers, significantly reducing its reliance on the Temporary Foreign Worker (TFW) program. This initiative coincides with plans to expand its restaurant locations in Canada over the next few years.
New Hiring Initiative
The restaurant chain’s recent decision marks a notable departure from its previous practices. Historically, Tim Hortons has been a strong proponent of the TFW program. This immigration pathway gained traction during the COVID-19 pandemic, highlighting challenges within Canada’s immigration system.
Commitment to Local Hiring
Duncan Fulton, Chief Corporate Officer of Restaurant Brands International, which owns Tim Hortons, stated that the company will cease lobbying the federal government to expand the TFW program. He emphasized a commitment to hiring locals due to the high youth unemployment rate.
- Tim Hortons aims to create 10,000 local jobs.
- Currently employs approximately 4,000 temporary foreign workers.
- The TFW program use has decreased by 50% since 2024.
Background of the TFW Program
The TFW program has faced scrutiny over the years, characterized by allegations of worker exploitation. It is designed to help employers, particularly in agriculture and hospitality, fill labor shortages. Employers must submit Labour Market Impact Assessments (LMIA) to justify their need for foreign workers.
Recent Changes and Future Plans
In 2022, the Canadian government increased the cap on foreign workers to 30% in response to labor shortages during the pandemic. However, in 2024, this cap was reduced to 10% due to growing public concern regarding immigration.
- Tim Hortons plans to open 80 new locations and renovate 400 others by 2027.
- The total investment is projected at $400 million: $130 million from Restaurant Brands and $270 million from franchisees.
Addressing Youth Employment
Your local Tim Hortons will mainly target young job seekers aged 15 to 24, who currently represent around 45% of its workforce. High youth unemployment rates have prompted the company to prioritize local hiring.
Naira Saeed, COO of Tim Hortons, highlighted that the labor market has improved since the pandemic, particularly in urban areas. While the company plans to maintain some participation in the TFW program for remote locations, the emphasis will remain on local talent acquisition.
The hiring campaign will employ various job fairs across Canada, encouraging anyone authorized to work in Canada to apply, prioritizing community engagement and opportunity for local residents.
