French fashion house Alaïa has launched its summer autumn 2026 Archetypes campaign featuring Hailey Bieber. Photographed by Tyrone Lebon, the campaign is directed by Pieter Mulier. It debuts in Lebon’s London gallery, Graces Mews, marking the first occasion this venue has hosted a fashion campaign.
Alaïa’s Summer Autumn 2026 Archetypes Campaign
The campaign emphasizes the core elements of fashion, centering on silhouette, texture, and presence. The environment plays a crucial role in conveying the campaign’s tone and aesthetic.
Setting and Mood
- Location: Graces Mews, London
- Interior Design: Near-monochromatic with minimal furniture
- Architectural Style: Clean lines that reflect craftsmanship
This minimalist setting complements Alaïa’s dedication to design and craftsmanship. It creates a serene backdrop that allows the clothing to shine. Instead of elaborate styling, the campaign opts for simplicity.
Hailey Bieber’s Role
Hailey Bieber serves as the focal point of the campaign. Her understated yet captivating presence embodies the essence of the modern Alaïa woman. Through Lebon’s lens, she fluidly navigates the collection, representing a vision of femininity that harmonizes sensuality and strength.
Overall, the Alaïa summer autumn 2026 Archetypes campaign reflects a refined approach to fashion imagery, enhancing the dialogue between the brand and its creative collaborators.
