Twix has recently unveiled an exciting new treat that appeals to fans of Butterfinger BB’s. The nostalgic candy, which was discontinued in 2006, has inspired a fresh product: Twix Bits.
Twix Bits: A New Candy Experience
Twix Bits are spherical candies featuring a crispy, crunchy cookie center, coated in a creamy chocolate-caramel exterior. This product continues the brand’s playful theme of “two-ness,” which has been a hallmark of Twix marketing.
Marketing Collaboration with LiAngelo Ball
In a bid to celebrate this launch, Twix is teaming up with former professional basketball player LiAngelo Ball. He will promote the idea of “two-ness,” which Twix defines as possessing multiple talents. This partnership includes a unique campaign that encourages people to showcase their skills.
Win with Twix
Consumers can potentially win a “Two-Way Contract,” valued at $2,000, to support their future projects. This initiative reflects Twix’s emphasis on creativity and duality.
Availability and Product Launch
- Twix Bits are now available nationwide.
- They have been spotted in various retail locations, including select Costco stores.
- The candies are sold in larger, family-size bags, making them a bold addition to the Twix lineup.
Twix continues to innovate while keeping its quirky branding intact. Fans can look forward to enjoying Twix Bits, a treat that promises both nostalgia and a new candy experience.
