Khloé Kardashian has announced an exciting development for her snack brand, Khloud. The brand is set to launch Khloud Protein Chips, which aim to revolutionize snacking. This new product is designed specifically for those who desire a delicious chip that also offers nutritional benefits.
Khloud Protein Chips: A New Snacking Experience
In an exclusive interview with LA Times Studios, Kardashian emphasized her passion for snacking. She expressed a desire for chips that not only taste great but also provide real sustenance. “I wanted a chip that tastes amazing, is made with real ingredients, and also has functional benefits like protein,” she said.
Designed with Energy in Mind
These chips are crafted for individuals with active lifestyles. Kardashian stated, “I’m always on the move, grabbing something between workouts, filming, or being with my family.” With 7 grams of protein per serving, these snacks aim to offer sustained energy without compromising on flavor.
Key Features of Khloud Protein Chips
- Made with non-GMO corn masa
- Includes avocado oil and pea protein
- No artificial additives or chemical preservatives
Kardashian ensures that the chips should never feel like a compromise. “I’m all about balance,” she explained. The focus on protein was intentional, making the snack not only satisfying but also functional for everyday energy needs.
Availability and Launch Details
The Khloud Protein Chips will be available starting April 8, exclusively at Target stores and on Target.com. Khloud Foods’ official website will also launch on April 21, providing more information about the brand.
Market Trends and Expansion Potential
Jeff Rubenstein, CEO and co-founder of Khloud, highlighted the increasing demand for protein-forward snacks. He noted that these types of snacks are expanding at three times the rate of the overall snacking industry. Khloud’s Popcorn has already seen significant success at Target, outperforming established brands like Doritos and Pringles.
Furthermore, the tortilla chip category represents a substantial market, valued at nearly $7 billion. This strong market potential makes the launch of Khloud Protein Chips a strategic move for growth.
With the upcoming release, Khloud aims to redefine snacking habits by merging flavor with nutritional benefits. The anticipation is high for these unique protein chips, which promise to change the way consumers enjoy snacks.
