Readly has announced an exciting collaboration with Olympic ski jumping icon, Eddie ‘The Eagle’ Edwards, to promote a unique media campaign centered on the Winter Olympic retro series. This partnership aims to highlight nostalgic moments from Winter Olympic history and enhance the upcoming Winter Olympic content available on the Readly app.
Eddie ‘The Eagle’ Edwards Joins Readly
Eddie Edwards, an enduring symbol of Olympic spirit, will be featured in the campaign alongside The Evening Standard. This series uncovers exceptional stories, celebrating the Games’ most memorable moments.
Winter Olympic Retro Series Highlights
The Winter Olympic Series presents standout archival issues from The Evening Standard. Key highlights include:
- Sarajevo, 1984: Torvill and Dean win gold with Boléro.
- Chamonix, 1924: The first-ever Winter Olympic Games features a dramatic bobsleigh crash.
- Lillehammer, 1994: The Tonya Harding scandal unfolds as Nancy Kerrigan vows to continue skating.
- Lake Placid, 1980: British skater Robin Cousins secures Olympic gold in figure skating.
- Calgary, 1988: Eddie Edwards earns his place in Olympic history.
This is Readly’s inaugural Olympic series, coinciding with the current Winter Olympics held in Cortina, Milan. Research indicates that approximately 30 million viewers are expected to follow this year’s Games.
Engaging Content for Subscribers
Chloe Rushmere, Head of Content UK at Readly, expressed enthusiasm for the collaboration. She stated that subscribers will gain unparalleled access to archives featuring iconic moments and personalities, from Eddie the Eagle to Torvill and Dean. The collection includes editorial content on skiing destinations, fitness, fashion, and influential figures in the winter sports arena.
Beyond the History
Readly is committed to offering a diverse array of content that resonates with its audience’s interests. The platform provides over 8,000 digital magazines and newspapers, enhancing the reading experience during major sporting events.
This launch marks another significant step for Readly in expanding its content portfolio. The collaboration with The Evening Standard is poised to deliver an enriching experience to subscribers, showcasing the rich history of the Winter Olympics.
For further information regarding Readly and its offerings, please visit El-Balad.
